A beachwear company featured a 16-years-old model with Down’s Syndrome to inspire other companies to become more inclusive.
Surf Style, a Florida-based beachwear company, featured Ethan Holt, a junior high school with Down’s Syndrome from St. Petersburg, Florida, to model the company’s products. This is in partnership with Help Us Gather (HUG), a nonprofit that works on behalf of special needs people to provide every individual with a sense of inclusion, confidence, and friendship.
Surf Style’s goal is to be an example for other companies to be more inclusive.
“We strive to create an atmosphere of inclusion in all of our stores. We hope this sets an example for other brands to feature those with disabilities in their marketing efforts, as well,” Tara Malinasky, Surf Style’s Marketing Manager, said.
It was Ethan’s dream to be a model but having Down’s Syndrome made it difficult for the teen to achieve his dream. But with his passion for modeling, incredible charisma on camera and love for water sports and the beach makes him a perfect spokesman for the company.
“I am very excited,” Ethan said in an interview. “It’s cool and I like it.”
Aside from modeling, Ethan has also a special thing with water sports having won multiple gold medals in both regional and state-level on Special Olympics.
“He loves the beach. He’s on the Special Olympics paddle-board team, he’s on the swim team, he’s a water baby… I guess that you can say that it was a match made in heaven,” Ethan’s mother, Phoy Holt, said.
Ethan loves everything about the beach!
“It does feel good to be at the beach, get a tan,” Ethan said.
The teen model would like to continue his career in modeling and hopes to get more modeling jobs in the future. Surely, Down’s Syndrome can’t stop Ethan from pursuing his passion and dreams!
Reference: Faith Panda